Where the money went
Subscription revenue for the major streamers
· 2012–2025 · Sources:
SEC filings
(10-K and 8-K segment disclosures)
Services appear as they launch, so the stack grows partly because coverage does.
2025 streaming
$94.66B
Subscription revenue, tracked services
2012 streaming
$2.47B
Netflix only; the others did not exist
vs global box office
2.82x
2025 box office $33.55B
Streaming Revenue
Global, nominal dollars
Netflix
Disney+ / Hulu
HBO / Warner
Paramount+
Peacock
How to read this
- Only a fraction of this is film revenue. These are subscription bundles covering series, films, sports and library TV. No streamer reports revenue by content type, and series dominate viewing. Read this as the size of the subscription-video market, not as money earned by movies.
- Much of the growth is a transfer, not new money. Households swapped cable bills for streaming bills and studios moved output from linear TV to their own platforms. So streaming rising while theatrical falls overstates how much moved from cinemas specifically.
- Early years are Netflix alone. Disney+, HBO Max, Peacock and Paramount+ did not exist before 2019–2021, so part of the rise is simply more companies entering the chart. Use the Netflix only view for a like-for-like comparison.
- Predominantly-TV services are excluded: CBS All Access before the Paramount+ launch in March 2021, and standalone discovery+ in 2021. discovery+ inside Warner's combined segment from 2022 cannot be separated out, so some TV revenue remains.
- Disney is restated to calendar years where its quarterly filings allow (2022–2024). Its fiscal year ends in September, so the as-reported figure would be offset by a quarter against everyone else and against the box office series.
- These are global figures and a floor. Amazon Prime Video and Apple TV+ disclose no streaming revenue, so they are missing entirely. Compare against global box office, not domestic.